film PlantPure Nation

Our goal is to model a strategy that can be replicated by others everywhere.
  I think the power of example is vastly underestimated, perhaps because we underestimate the ability of others to contribute to change.  It is interesting how many of our leaders, and those aspiring to be our leaders, overuse the simple but loaded word, “I.” 
http://www.plantpurenation.com/watch-the-film/